![]() In the world we live in today, your degree, diploma, or certificate is often outweighed by your experience and drive to learn. Below are a few examples of marketing consulting roles that may peak your interest:Įxperience needed: Having a Bachelor in Marketing/Communications is the ideal first step in becoming a marketing consultant, but it often comes down to your work experience. Or, it’s been running ads for months and hasn’t been able to reduce the Cost-Per-Click (CPC), creating a desperate need to rework ongoing ad campaigns. Overall, these consultants will develop new strategies to help companies better target or convert their key demographic.įor example, maybe a company needs to restructure its email onboarding campaigns to increase conversions. From email marketing to paid acquisition, to content production, there are a ton of areas that marketing consultants can assist with. Marketing is a very broad field of work, making it a bountiful option for consultants. Having an MBA or Bachelor of Commerce/Business is a great first step, along with 5+ years of strategy experience. Some examples are:Įxperience needed: Depending on what task or issues a strategy consultant is tackling, the prerequisites will vary. The more specific the role, the more the title will change. Since this is a broad role, it can fit in a variety of sectors. This is definitely a big-picture-thinking type of job, generally advising at the highest level within a company (think C-Suite, Directors, and Senior Managers). Starting with one of the broadest types of consulting, strategic consultants assist with the upper-level decision-making in a business. ![]() If you’re not sure, you can always try it out as a side gig first!īelow are 19 different types of consulting jobs, along with example roles in each category where applicable. Weighing the pros and cons should allow you to understand if a consulting role is best for you. If you’ve got other responsibilities, like children, this might not be a realistic option for you. You might be required to uproot and move across states, or even across the country at short notice. For people who rely on very steady income, being a consultant full-time may lead to some stressful days. You never really know when or where your services are going to be required next. There is a certain air of instability when working as a consultant. This enables them to help businesses develop techniques to stay ahead of their competitors. To maintain this badge, they must always be learning and adapting to new trends in their industry. Working in such a fast-paced career is perfect for someone who enjoys a challenge, and a sense of freedom - traveling from one business to the next.Ĭonsultants are experts in their field. It’s fast-paced and you get a sense of freedomĬonsultants are often hired in desperate times to rectify a serious situation. ![]() Plus, the success you have with each project contributes directly to your personal brand. There’s nothing that really compares to dragging a business out of a slump and setting it up for the future. Every day may throw new challenges your way! When you’re a consultant, no two days are the same. Every business you work with will provide you with different, and often contrasting, experiences. Like any career, consultant jobs come with highs and lows. What are the pros and cons of becoming a consultant? Overall, a consultant’s job is to solve the issue they’re being hired for, and then move on to the next company. It all depends on the company and the issue it’s trying to tackle. Or, they might be brought in full-time for 6 months to solve a bigger problem. It’s this insight that they then sell as a service to other companies.Ĭonsultants may work with multiple companies at one time, only spending a few hours a week on each. They work across a huge range of roles and industries and share their gift of analyzing information and identifying the best path for each company to take.Ĭonsultants tend to be individuals with at least a few years of experience under their belts in a particular field or focus. What is consulting?Ĭonsultants are people who specialize in helping clients resolve their company’s most urgent problems, issues, or projects. First, let’s identify what consultants really do and why they’re important. ![]() We’ll go a little more into the pros and cons of being a consultant below. Keep things interesting by tackling diverse challenges.Target an industry you’re passionate about (and have experience in).
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